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Pros
- Easier and less expensive to create
- Easy to use - no technical skill required
- Sponsor can control how users view the data
- Sponsor can use the map's cartography and graphic design to tell a particular story
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Cons
- Users are unable to customize the maps to meet their needs
- More difficult to layer indicators to analyze patterns
- May be difficult to view dense information unless users can zoom in
- To update or modify the maps, sponsor typically must create new map
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Pros
- Users can create their own customized maps
- Easier to layer indicators to analyze patters
- Users can interact with the map data via zooming, hover-over pop-ups, etc.
- Users can view and download raw data and charts
- Offers an ongoing analytical tool that can be updated over time
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Cons
- More costly and complex to develop
- Sponsor has less control over how users view and interpret the data
- Requires user training and orientation
- Users may need technical skills to fully make use of all of the features
- Some mapping tools may have limited cartographic and graphic design options
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